Web 2 App Funnels
Build quizzes, paywalls, and onboarding flows that capture payments on the web — before users ever reach the app store. No code required. Built for marketing teams.
Pages
Elements
What's your fitness goal?
Trusted by leading app companies
Everything you need to convert
Powerful tools designed to help mobile app companies capture revenue before users hit the app store.
Quiz Builder
Drag-and-drop quizzes with skip logic to qualify users before they download.
Paywall Builder
Full design freedom — timers, order bumps, and pricing psychology with zero restrictions.
100% Tracking
Deterministic attribution from ad click to purchase. No ATT prompts needed.
Analytics Dashboard
Track performance, drop-offs, and LTV from click to subscription.
A/B Testing
Split test variants and optimize for revenue in minutes.
From ad click to paying subscriber
Appfunnel sits between your ads and your app, converting traffic into revenue on the web.
Ad Click
User clicks your ad
Quiz
Engage & qualify on the web
AppfunnelPaywall
Capture payment via Stripe
AppfunnelUpsell
Card already on file — maximize AOV
AppfunnelApp Download
Seamless handoff to your app
Ad Click
User clicks your ad
Quiz
Engage & qualify on the web
AppfunnelPaywall
Capture payment via Stripe
AppfunnelUpsell
Card already on file — maximize AOV
AppfunnelApp Download
Seamless handoff to your app
Why not just use in‑app paywalls?
Tools like RevenueCat or Superwall are great for in‑app monetization. But web funnels solve a different problem.
In‑app paywalls
RevenueCat, Superwall, etc.
The problem: Requiring a download before showing value creates friction. Many users drop off before ever seeing your offer.
Web funnels
Appfunnel
The advantage: Qualify and convert users before the download. They arrive in your app already committed.
Web funnels work best when you can solve a problem immediately
When users have a problem they want solved right now, making them download an app first just gets in the way.
Customer stories
See how leading mobile apps are growing with Appfunnel.
What is AOV‑maxing?
A real-world walkthrough of how Mad Muscles — a fitness app — turns a $0.99 trial into $80+ average order value through post-payment upsells.
The initial offer
Mad Muscles shows 3 pricing tiers with A/B tested discount wheels where the user always “wins” 80% off their first period. Prices shown before taxes.
Card on file, frictionless upsells
After the first payment, the card is already saved. Each upsell is a single Continue button — the skip option is intentionally small and hard to find. Zero friction, maximum conversion.
The upsell chain
After the initial purchase, the user is immediately shown a chain of upsell screens — each one tap away from charging their saved card.
Tailored nutrition to match your training goals
Charged monthly, even on quarterly plans
Celebrity coaches from their ads, premium workouts
Recurring monthly add-on
Code "MadBand" for 70% off — requires subscription
"30% more likely to reach your goal"
Why this matters for any app
Any subscription app can upsell adjacent plans after the initial purchase. A gym app can upsell a stretching program, chair-yoga, meal plans, a calorie tracker — the possibilities are endless.
The card is already on file. Each upsell is one tap away. This is the core insight: web funnels unlock post-purchase upsell chains that in-app purchases simply cannot do.
A note on ethics. This sits in a grey area — but it's how US-based apps AOV-max through web funnels today. And if your competitors are doing it, you won't survive without doing it too.
Why choose Appfunnel?
Compare web funnels against in‑app purchases and external link paywalls.
Integrates with your stack
Connect with the tools you already use. Payments, analytics, marketing, and more.
Payments
StripeAnalytics
PostHog
GA4
MixpanelMarketing
Meta Ads
TikTok Ads
Google AdsSubscriptions
RevenueCat
SuperwallWe only make money, when you do
Start free. Only pay a small percentage as your revenue grows.
All plans include: Unlimited funnelsQuiz builderPaywall builderA/B testingAnalyticsAll integrationsCustom domains